LinkedIn link formats
Each row shows the normal web link, the iPhone URL scheme and the Android form. Replace the capitalised placeholders with real values.
| Content | Web link | iPhone (URL scheme) | Android |
|---|---|---|---|
| Profile | https://www.linkedin.com/in/NAME | linkedin://in/NAME | linkedin://in/NAME |
| Company page | https://www.linkedin.com/company/NAME | linkedin://company/NAME | linkedin://company/NAME |
LinkedIn often asks visitors to sign in on the web; opening the app avoids that step for anyone who already uses it.
Most apps do not officially document their URL schemes. The formats below are the ones DSLink uses in production today, but an app update can change them — test on a real device before hard-coding a scheme into your own app or site.
Using the scheme on a website
A URL scheme can go straight into a link. On iPhone, Safari asks the visitor to confirm before switching apps:
<a href="linkedin://in/NAME">Open in LinkedIn</a>Two limits apply everywhere. If the app is not installed, a bare scheme does nothing useful — iOS shows an error. And built-in browsers inside apps such as Instagram, TikTok or X often block or ignore custom schemes, which is exactly where most links are tapped.
The no-code alternative: a smart link
A DSLink smart link wraps all of this in one short URL. On a phone it tries the right app format for the device, falls back to the LinkedIn web page if the app is missing, and sends desktop visitors straight to the website. You share one link everywhere and get click statistics on top.
Frequently asked questions
What is the LinkedIn URL scheme for a profile?
linkedin://in/NAME opens a personal profile and linkedin://company/NAME a company page in the LinkedIn app.
Why does a LinkedIn link ask me to sign in?
It opened in a browser without a LinkedIn session. The app already has one.
What happens if the LinkedIn app is not installed?
A bare URL scheme fails: iOS shows an error and nothing opens. Always pair it with a web fallback — on Android with S.browser_fallback_url in the intent, or use a DSLink smart link, which falls back to the web page automatically.